Cocoon, a city retreat experience
"What if you own an island?" –
Designing a city retreat experience on Herring island
Influenced by the pandemic, the City of Melbourne intended to restore its dynamism. Thus, we were given the opportunity to propose a cultural event or experience to reinvigorate one of the underutilized or underrepresented locations in Melbourne.
Targeting young professionals transitioning to a new stage of life, Cocoon, a rejuvenating overnight city retreat experience was proposed. Visitors can have short retreat that is meditative, rejuvenating and accessible. The tone of voice accentuates embracing, transitioning and reconnection to nature. Translating to visual identity, it shapes the perception of a temporary safe space to escape with forms stylised from therapeutic Indigenous yarn, ripples, and silk. They narrate the mesh of restlessness, homesickness, uncertainty, and the hope to be embraced. Eventually, this system is tested on a range of media application.
Place making, place branding, experience design, visual identity
JING BIN (JB) TER
Analytically creative, strategically innovative.
A multi-disciplinary Experience Designer understanding marketing and education. Highly interested in strategic consulting, JB empowers business transformation through creative disruption.
Recognised by the AGDA Awards, he is an award-winning design student. He has been practising design professionally for over 3 years across Asia Pacific. He completed his internships with the National Trust of Australia and Orygen, The University of Melbourne. Currently, he is performing his duties at Adobe Australia and Singapore Institute of Management (SIM).
As the Producer of the RMIT Design 2023 GradShows, JB is, undoubtedly, an advocate of creative leadership.
